This past week, Nielsen released the latest local television market estimates for the upcoming 2012-2013 season.
Bill Gorman, from tvbythenumbers.com further mentioned:
Note that for the second year in a row the total TV households in the US are down, from 114.6 million households in 2011-12 to 114.2 million households in 2012-13.
Payout Perspective
Not only are the number of TV households down, but total viewership in the “traditional sense” is also on the decline. This is evidence of changes in consumer behavior. Some people are spending more time playing video games and watching Web video. People are shifting to new technologies and devices that make it easier for them to watch the content they want and wherever it is the most convenient for them.
This is good news for MMA promotions that embrace Internet streaming but especially those without big North American TV deals. Using the Internet is smart way to take advantage of it’s global distribution properties while pocketing more profits that don’t have to be split with PPV distributors or TV networks alike.
Source: http://feedproxy.google.com/~r/Payout/~3/lbmjYU-bqkU/
Joachim Hansen Antoni Hardonk Dan Hardy Lee Hasdell Musse Hasselvall
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